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California-based edibles brand Kiva is launching a new gummy today and with it a rather bold statement: “CBD IS DEAD.”

The brand’s newest gummies, Camino Midnight Blueberry, represent its first foray into CBN, a cannabinoid that’s been known to do things like help improve sleep quality and ease restlessness. Even better, Kiva says it does that without the next-day groggy feeling that sometimes comes with using THC in the evening hours.

“With over a third of all Americans sleep deprived, it became clear that there was a need for a product that enabled people to rest and recover from their busy lives,” Kiva CEO and Co-Founder Scott Palmer said in a statement. “CBN is a prevalent cannabinoid (similar to CBD) that has been linked with restful effects. We formulated a THC, CBN and terpene recipe with functional ingredients added to offer consumers our most relaxing product yet.”

– Read the entire article at Forbes.

https://www.cannabisculture.com/content/2020/01/22/kivas-new-cbn-gummies-are-designed-to-help-you-sleep/

Associated Press

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