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What do electronic music, precious metals and cannabis have in common? All three are passions of Toronto-based goldsmith Alex Dordevic, the CEO of Tribe and a man who wants to change the meaning of the word ‘luxury’ in the cannabis accessories space.

Established in 1993, Tribe began as a magazine documenting Toronto’s budding underground electronic music scene. It was the first in Canada to possess an online parallel, with a community now “four and a half million pages deep” according to Dordevic. Though the magazine halted publication in 2005, its forum is still active and has become a place where the multitalented publisher-turned-goldsmith can spread the seed, so to speak, among readers and cannabis consumers interested in customized high-end cannabis accessories.

– Read the entire article at Forbes.

https://www.cannabisculture.com/content/2020/09/29/meet-the-canadian-jeweler-making-luxury-cannabis-accessories-out-of-gold-silver-and-precious-stones/

Associated Press

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